I’m Alex
I design software, and then I build it.
For three years I have been the designer, the frontend engineer and the Head of Product behind Codifi, field data software for crews who work where there is no signal. Before that I was a pastor for nine years, published twelve iOS apps, and made a lot of films.

What brings you here?
Three years, one product.
Codifi is field data software for people who work a long way from a cell tower: archaeologists, wetland scientists, survey crews. It takes a project from the blank form to the finished report in one product, instead of six apps and a lot of copying by hand.
I designed it, wrote most of what you touch in it, and led it as Head of Product.
- HydraSync that works with no signal, and between devices with no internet at all.
- RippleForms that do the math, including the geometry.
- ReportsThe deliverable, written from the same records the crew collected.
- RolloutThen a national firm had to switch to it: more than twenty offices at once. I led that too.

Three of us built it.
Codifi was built by a team of three, each covering what the others could not: what to build, how it works underneath, and whether it actually does.
Alex Voigt
Head of Product
Designed the product and its design system, wrote most of what you touch in it, and led it from the first sketch to a company-wide rollout.
Hugo Bounoua
Solutions architect
Architected Hydra, the sync engine, and Ripple, the formula engine, and built much of the backend underneath them.
Jonathan Sims
Project manager
Ran the projects, the regression testing and QA, and the log of what users asked for, so each release started from what crews needed and was tested before it went out.
I would work with both of them again tomorrow. Hire us together and you get a team that has already taken a product from a crew’s request to the release that answers it. Hire any one of us and you get someone the other two will vouch for.
How I work
When I design and code the same feature, the interface shapes the data model and the code keeps the design honest.
Design it
In the real product, not beside it. A prototype I can put on a device beats a mockup I have to explain.
Build it
I write the frontend myself, in TypeScript, React and React Native, usually with an AI agent on the other side of the desk.
Put it in the field
A build goes to a crew, and I go with it when I can. There is only so much you can learn from a screen.
Fix what they tell me
Then ship again. Usually within days, because the person who heard the problem is the person who can fix it.

The long way here
Developer, pastor, designer, product lead. Newest first, back to 2009.
A camera, most weekends
I shoot and cut film, and I carry a camera when I travel. It is the same job as product work: decide what the story is, then leave out everything else.
See the film and the photos

