I’m Alex
I design software, and then I build it.
For three years I have been the designer, the frontend engineer and the Head of Product behind Codifi, field data software for crews who work where there is no signal. Before that I was a pastor for nine years, published twelve iOS apps, and made a lot of films.

What brings you here?
Three years, one product.
Codifi is field data software for people who work a long way from a cell tower: archaeologists, wetland scientists, survey crews. It takes a project from the blank form to the finished report in one product, instead of six apps and a lot of copying by hand.
I designed it, wrote most of what you touch in it, and led it as Head of Product.
- HydraSync that works with no signal, and between devices with no internet at all.
- RippleForms that do the math, including the geometry.
- ReportsThe deliverable, written from the same records the crew collected.

Hugo built the other half.
Hugo Bounoua is Codifi’s solutions architect. He architected Hydra, the sync engine, and much of the backend. I designed the product and built most of what you touch.
We work from opposite ends of the same product and meet in the middle. If you need an architect, I recommend him without hesitation.
Better yet, hire us together. You get design, frontend and backend from two people who already know how to work with each other.
How I work
When I design and code the same feature, the interface shapes the data model and the code keeps the design honest.
Design it
In the real product, not beside it. A prototype I can put on a device beats a mockup I have to explain.
Build it
I write the frontend myself, in TypeScript, React and React Native, usually with an AI agent on the other side of the desk.
Put it in the field
A build goes to a crew, and I go with it when I can. There is only so much you can learn from a screen.
Fix what they tell me
Then ship again. Usually within days, because the person who heard the problem is the person who can fix it.

The long way here
Developer, pastor, designer, product lead. Newest first, back to 2009.
A camera, most weekends
I shoot and cut film, and I carry a camera when I travel. It is the same job as product work: decide what the story is, then leave out everything else.
See the film and the photos

